46 Labs

Orchestrating the World’s Connectivity

A laptop on red background with the 46 labs main dashboard of the app
overview

46 Labs is the leading global telecommunication and connectivity management solution for large enterprises and service providers.

industry
Telecommunications
Market
USA
Company size
50 - 200 Employees
Deliverables
Branding, Web · Dashboard · Design System
challenge
46 Labs was experiencing rapid growth, yet their progress was held back by an underdeveloped design. They faced challenges in attracting more monthly visitors and converting these visitors into demo requests for their app solutions. The company's previous website was too focused on technical details, which failed to highlight the advantages of their offerings and did not connect well with users. Additionally, their dashboard app solutions were overly complex and suffered from user experience flaws, which further slowed down their ability to secure new paying customers.
solution

We developed a comprehensive suite of visual resources for 46 Labs, starting with an existing logo. Our efforts included defining the brand's values, creating a branding guide and designing technical documentation. Additionally, we crafted a custom illustration library, pitch and investor decks and three distinct dashboard app solutions. We also designed their website, produced an explainer video and developed marketing materials for social media use.

Multiple screens from the 46 labs project showing logo, connected world and the main dashboard of the app
process
The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.
Research icon
Research

We learned more about the different problems and business requirements and contextualised the opportunity.

Discovery

User persona

Competitive analysis

User Experience icon
UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

User journey

UX flows

Wireframes

User Interface icon
UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Moodboard

Art direction

High-fidelity

Design System

Prototype icon
Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

Interactive prototype

Developer hand-off

A user persona example that we use for our projects and include in the design systemWoman at her desk working on her computerA laptop showing the main screen of a web appmultiple screens of dashboard appselements of design system: colors and griddesign system components: font and branding colors design system components: examples of social media designlogo of the elixir design system
results
46 Labs asked us to redesign everything in a way to meet their success metrics: generate more website visitors and increase sales. The results of the project have been greatly positive and we've had the privilege of implementing a UX strategy that resulted in: +37% increase in website monthly visitors +33% social media engagement +200 demo requests within 6 months

Where Design Elevates,
Opportunities Follow