Elegance and legacy in every gem


Almas is a fast-growing jewellery business focused on quality and craftsmanship. They believe in jewellery as an expression of self and living in the world connected with your inner divine.

company size
1 - 10 Employees
Dashboard, Design System, Brand Identity
Building trust with customers is crucial, especially for a new jewellery business. Consumers are often cautious about purchasing jewellery due to concerns about quality. Establishing credibility and trustworthiness through excellent products & strong online presence is essential.

We helped Almas to create their brand experience, branding guide, website, web app and design system. Differentiating their offerings in a crowded marketplace was challenging and it required a clear unique selling proposition (USP) and high-quality visuals to support the premium brand identity.

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.
Research icon

We learned more about the different problems and business requirements and contextualised the opportunity.

User persona

Competitive analysis

User Experience icon
UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

User journey

UX flows


User Interface icon
UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Art direction


Prototype icon

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

Design System

Interactive prototype

In today's digital age, having a strong online presence is non-negotiable for jewellery businesses. We created an engaging and user-friendly brand, with a premium presence and implemented effective digital marketing strategies to reach and convert customers online.

Where Design Elevates,
Opportunities Follow

Work with us