Dashline

Delivering Success, One Mile at a Time

Summary

Dashline is a web application that seamlessly integrates all your last-mile delivery technology, logistics and operations, providing a consistently rewarding experience with every interaction.

industry
Logistics
Market
USA
company size
1 - 10 Employees
deliverables
Web, Dashboard, Design System
challenge
The web app lacked extensive features and progressed at a sluggish pace, facing challenges in maintaining consistency and developing new functionalities. They encountered difficulties in validating ideas and crafting a roadmap for future features.
solution

Our team developed the logistic dashboard app and design system with the aim of accelerating validation processes and accelerating the creation of new screens and features for Dashline. We enhanced existing functionalities and introduced new ones, leveraging valuable user feedback and insights to drive innovation and ensure alignment with user needs and preferences.

process
The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.
Research icon
Research

We learned more about the different problems and business requirements and contextualised the opportunity.

User persona

Competitive analysis

User Experience icon
UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

User journey

UX flows

Wireframes

User Interface icon
UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Art direction

High-fidelity

Prototype icon
Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

Design System

Interactive prototype

results
We successfully developed a design system that promotes consistency and accelerates development by 30% for our team of developers. Additionally, we played a key role in identifying and understanding our target audience, collecting valuable feedback to shape our product roadmap for the next 12 months. As a result, our scalable design not only enhances user experience but also effectively converts more customers into demo requests, driving our business growth.

Where Design Elevates,
Opportunities Follow

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