Swigly

The Future of Shopping, in Your Hands

Summary

Swigly is a mobile app and dashboard solution that empowers you to create an online store and effortlessly manage product listings using AI (Artificial Intelligence).

industry
eCommerce
Market
Mexico
company size
10 - 50 Employees
deliverables
Mobile, Dashboard, Design System
challenge
With the overwhelming number of product listings in today’s online stores, it can often feel like an exhausting task to quickly locate the specific item you're looking to buy. Navigating through endless options can be time-consuming and frustrating, making it difficult for customers to efficiently find exactly what they need.
solution

We developed Swigly with two key components: a mobile app for consumers and a dashboard app for businesses. This integrated solution centralizes all eCommerce operations and uses AI (Artificial Intelligence) to efficiently index products, providing users with quick and effective search results.

process
The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.
Research icon
Research

We learned more about the different problems and business requirements and contextualised the opportunity.

Discovery

User persona

Competitive analysis

User Experience icon
UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

User journey

UX flows

Wireframes

User Interface icon
UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Moodboard

Art direction

High-fidelity

Design System

Prototype icon
Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

Interactive prototype

Developer hand-off

results
From the very beginning, it was clear that prioritizing the user experience was our top goal. By listening closely to the needs, desires and frustrations of our ideal users, we developed key features that truly resonate. This thoughtful approach extended to our integration of AI, adding an extra layer of innovation to create an experience that feels truly unique and tailored.

Where Design Elevates,
Opportunities Follow

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