PrimeBank

overview

PrimeBank is a fintech neobank start-up focused on offering a full suite of solutions for millennials. Their plan is to become the main digital bank solution with better rates and fees.

Industry

Fintech

Market

USA

Company size

1 - 10 Employees

dashboard

mobile

design-system

challenge

As relatively new entrants in the banking sector, neobanks need to work hard to build trust with users who might be skeptical about the security and reliability of their services compared to traditional banks. Establishing a reputation for safety, transparency and reliability was the main focus in our collaboration.

solution

Being an early stage start-up, validating the business idea with users and stakeholders was essential. We created a dashboard app solution for PrimeBank. Our approach was to follow a design thinking process based on building an MVP (Minimum Viable Product) in order to test quickly the proposed user flows and features.

process

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

We learned more about the different problems and business requirements and contextualised the opportunity.

UX Design

After filtering the ideas and data gathered, we generated user flows detailing the journey of the user.

UI Design

With a strong basis of UX findings, interface app screens are designed to be intuitive and user-centric.

Prototype

For a selected user flows of the app, we’ve tested how the ideal user interacts with the solution proposed.

A user persona example that we use for our projects and include in the design system

Woman at her desk working on her computer

A laptop showing the main screen of a web app

elements of design system: colors and grid

design system components: font and branding colors

design system components: examples of social media design

results

With the app being the primary touchpoint between the neobank experience and their customers, driving engagement and retention through design was the main focus. This involved creating an easy onboarding experiences, interactive financial tutorials and gamification elements that encouraged regular app usage and improved customer relationship.

‍

Let's elevate your app's UX

A well-designed platform is the difference between user frustration and seamless adoption.
At Eleven Space, we specialize in creating scalable, user-friendly app UX design that drives business success.
If you’re looking to redesign your app’s UX, we’d love to collaborate.

Request offer

Our latest work

View all case studies

PrimeBank is a fintech neobank start-up focused on offering a full suite of solutions for millennials. Their plan is to become the main digital bank solution with better rates and fees.

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

Research

UX Design

UI Design

Prototype

Our latest work

Bigotti

Ecommerce

Fulfillrite

Logistics

Autone's Inventory Management App Redesign

Why 3PL Software UX is Broken (And How to Fix It) - Improve Your Logistics Platform

Transforming Last-Mile Delivery Apps Through UX Design

Logistics App Design: 7 Essential Tips for Operational Excellence

Proven UX Design Techniques to Boost Your Conversions

Eleven Space Awarded Romania’s Most Reviewed UX Partner in 2024